Attention today is one of the scarcest
resources out here. Getting the proper attention from the right people can make
a career. Whether you are looking for a job, growing your network, or simply
trying to build your career, you need to be memorable and make meaningful
connections, but how do you do so in such a crowded place as the job market?
Here are some ways to take meaningful action.
Be
more Gravitational.
You need to be someone that other people want to be around. This you can easily
do by being more optimistic and energetic. Also, be a listener and get to know
and connect with the people around you; building your brand, ironically, is all
about others more than it is about you. Let’s say that positive vibes are the
best and only vibes you need.
Be
brave and take a leap of faith.
To stand out, you need to step into the unknown, take up that challenge even
when you feel like you aren’t fully prepared, and understand that you can
develop your skills as you go. Be ready to step up, step out and step forward.
Strive
to be Authentic.
It’s easier than it sounds. You just need to be you. Learn from others and
emulate the best of what you’ve learned while being authentically you, ‘Be
yourself, everyone else is taken ‘(Oscar Wilde). It may not seem so, but the
market wants the real you, look in and discover your unique value and embrace
what makes you special and sets you apart from the crowd. Understand that we are
most drawn to relations with people who are unapologetically themselves, and be
that person to others.
Last but not least, be reliable and always have something to
offer. Your brand should be built on the value you add to others, and how
best you deliver value. Roll up your sleeves and follow-through; by doing so,
your network will be able to count on you and you on them. Finally, be
predictable and consistent. This is the key to building an excellent and
reliable network.
To sum all this up in one sentence,
Self-branding has no set of formula. It’s a mindset. Build on your
relationships and networks, for your network is truly your net worth.